ShopperTrak - A History of Excellence in Traffic Measurement

For over 18 years, ShopperTrak has evolved into the world's premier provider of traffic based management solutions. The following are significant milestones in ShopperTrak's history:

1992-1995  ShopperTrak (then "Datatec") made its first sale of a traffic measurement video device.  Tradition of investment in technological advancement led to continuous improvement in accuracy and reliability.
 

1996-2002 ShopperTrak rolled out the industry's first embedded counting system called "Orbit".  In  2001, ShopperTrak merged with the leader in mall installations, RCT Systems, Inc. The newly formed company immediately became the industry's leading provider of information that helps companies that depend on pedestrian traffic to better understand their customers. In 2002, ShopperTrak released its "Orbit 3", combining embedded counting technology with remote diagnostics and System Management Services including the ability to validate counting through remotely scheduled recordings.
 

2003-2006 ShopperTrak launched its Professional Services division, the company's consulting arm that develops and implements strategies that help organizations make better business decisions based on key traffic data.  They continued to expand globally by first establishing new distributor offices in Dubai, U.A.E.; Wollongong, Australia; and Taipei, Taiwan and then a year later, opening another global office in Shenzhen, China. Also that same year, ShopperTrak released its new Orbit 5 technology, utilizing two on-board video sensors with high speed processing components to unobtrusively track customers' movements. 
 

2007-2008 ShopperTrak counted customer traffic in over 55,000 locations in 65 countries worldwide. They continued their global expansion by establishing their first distributor relationship in South America with Virtual Gate in Brazil.

Today  ShopperTrak is the largest global traffic measurement company in the market today.  We have installed over 60,000 traffic counting sensors  in 74 countries and count an estimated 13 billion world-wide shopping visits a year, .