The Power of Counting In-Store Traffic
For many retailers a number of questions related to in-store traffic patterns go unanswered every day. InsideTrakTM Area brings these beneficial answers to the forefront of every retailers mind.
How can we measure and increase the effectiveness of in-store displays?
Utilize the Orbit 5 sensor to monitor defined areas in the vicinity of displays, capture metrics related to customer occupancy of areas near the display (Actual Image from Orbit 5 Sensor).
How can we measure the quantity and flow direction of traffic entering an aisle?
Utilize Orbit 5 sensor to monitor each end of an aisle. Capture metrics related to the volume of traffic in the aisle, and track patterns around the end cap (Actual Image from Orbit 5 Sensor).
How can we understand the amount of traffic that is visiting each department of our store?
Strategically place Orbit 5 sensors in the store to monitor traffic flow and direction in key areas. Develop algorithms to estimate the traffic in each department using flow data (Actual Image from Orbit 5 Sensor).
